Some believe that with the rise of social media, email marketing has diminished in value, but nothing is less true. It is an extremely powerful tool to gain direct contact with your customer and gain valuable insights. Through email marketing you can create custom made, automated campaign, creating awareness for your product or service on a more personal level.
Email marketing should play a big part in your marketing strategy to gain direct contact and build valuable relationships with your customer, humanize your brand, and keep the customer engaged to return to your business.
At clixPlus we recommend Mailchimp for the utilization of your email marketing. What once started as a simple email tool, is growing into a fill grown marketing solution.
Another great tool for your email marketing is Constant contact. This is designed especially for smaller businesses. You can easily create campaigns, automate them, and follow up.