WHY SHOULD I "OPTIMIZE" MY WEBSITE?

What can go wrong?

Unbelievably, over 90% of websites have been designed without serious consideration for either the end-user experience or how the on-line surfer is even expected to find the website.

The net effect of this lack of user orientation results in two major problems:

• Poor site design leads to user irritation or nnoyance; and as a consequence a lack of "stickiness" or a low level of repeat visitors, even if the content is great!
• Poor online visibility is a result of highly inefficient search engine indexing and ranking. Poor visibility means no one will ever find your website unless they know your exact URL… and, in today's Internet market reality, few do!

How can I optimize my website's performance?

There are three components of the optimization service provided by ClixPlus - making the site user and search engine friendly (website optimization); visibility and traffic enhancement (through search engine positioning); and because the Internet is so competitive, we recommend a set of on-going tactics to maintain and grow visibility and relevance online.