Building Visibility & Quality Traffic

Here ClixPlus focus on first getting the website ready for optimized referencing and ranking by the major search engines. These are the search engines that carry 95% plus of the entire search related traffic on the Internet!

This is only the beginning stage of a “positioning” process with the search engines that will ensure your website comes up in the first two or three pages of all relevant search engine results. To achieve this level of effectiveness, ClixPlus recommends applying highly tailored re-design and signposting strategies to your website and in its communication with search engines.

ClixPlus services here include:

Home Page and Internal Linkage Optimization

This service is based on first “redesigning” the default homepage (index.html in most cases) and linking it with all other website pages and all newly crafted “signpost” pages.

The interlinking all of these elements together provides a “totality” that should get more fully referenced by the search engines who receive ClixPlus tailored submissions. Everything you communicate on your website is then potentially referenced, indexed and ranked by the major search engines.

"Signposting" Strategies

Earlier consulting by ClixPlus will have identified the key words and phrases that ClixPlus know can bring quality, engaged traffic to your website. Signposting is the process of putting these words and phrases out in cyber-space as …well, as “signposts” to your website. Signposting is also used to direct search engines to your site … and less so to those of your competitors!

The effectiveness of this strategy is ultimately based on the quality of the submissions that are made to the search engines and the resultant indexing and rankings that are achieved across the major search engines, for these critical words/phrases. At ClixPlus we know this process goes beyond technology being a highly skilled craft.

"Which Strategy Should I Report?"

The "signposting" strategy you should adopt will be determined by the competitiveness of your market, the stage of e-development of your company and by its website objectives.

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