Making Websites User & Search Engine Friendly

There are three key components to optimization of the online performance of your website -- from a user and search engine perspective: Site Visibility Analysis

Any website optimization, or what ClixPlus call "re-engineering", has to begin with a detailed and current diagnostic website analysis program. This diagnostic service provides two detailed reports - first, an analysis of a website's functionality; and second, its accessibility to prospective customers on the Web.

The first of these ClixPlus call a "Site Analysis Report". This informs domain operators about all of the coding, design, navigation and graphic upload errors and omissions that might make the site an annoyance to users, as well as invisible to search engines.

The second report is called the "Visibility Report" and this provides a current "birds-eye" view of a website's presence (or perhaps invisibility!) in cyberspace and its search-related positioning (or lack of positioning!) from an on-line search engine user perspective.

"Signpost" Analysis & Consultancy

This service provides clients with a comprehensive listing of the most critical keyword combinations (ClixPlus call these "signposts") for bringing traffic to your site. These are used to both direct Internet searchers to your website and also to clearly define and differentiate your website from other competitor website. As a minimum, these are all of the potential text content that needs to be incorporated into your website design.

ClixPlus signpost consultancy incorporates keyword combinations provided from three sources -- the clients perceptions of his products and the industry online search environment; the keywords/phrases that on-line users are actually using; as well as an understanding of the signposts that your most successful competitive websites are using to position themselves on the search engines.

THREE DIMENSIONS OF SIGNPOSTING STRATEGY

Website Optimization (HTML & Graphics)

This services references the Site Analysis Report to enable either ClixPlus, or by working with corporate webmasters, to correct errors in the internal navigation, site flow and source code programming of each page on a website. This analysis focuses on errors such as broken internal & external links, "too-deep" pages, dead links, slow loading graphics, missing Alt. tags, etc.

These errors and design faults cause search engines to inefficiently evaluate your website, and worse still, can be a real turn-off for any visitors to your site. As a basic, we need to correct for these before even considering attempting any further optimization techniques.